Hearing Health Foundation

The Hearing Health Foundation approached us after a brand refresh. They had an updated visual identity that they were trying to apply to a website that had grown and evolved over the years without consistent and diligent treatment. It happens!

We were brought on to review the entire website, navigation, user journeys, and page by page audit the experience for visitors.

 
 
 

Project Objectives

Develop an intuitive and user-friendly information architecture

Improve site speed, and visitor analytics

Clean up the visual experience and make the site’s design consistent

 

Process and Approach

We first reviewed Hearing Health’s analytics; noting prominent pages and highly searched for content. We used these to focus on improvements and get a sense of how visitors were interacting with the site.

We documented nearly every page, template type, difficult to use or unintuitive structures, locations with broken or outdated HTML, and broken links; and a recommended solution for each item.

Once we had an established and thorough audit, we got to work developing a more strategic and streamlined approach with their audiences in mind. Pages were cleaned up, navigation was more intuitive, and visual treatments were made much more consistent. The site came together well on mobile and other devices, ensuring every experience was user-friendly.

 

Streamlining the site navigation helped visitors access important information more easily, and prioritized the most valuable pages and resources.

 

We also made their site far more accessible, applying digital design and Squarespace best practices across image alt text, application of coded design, and heading and page hierarchical structure.

After our work was complete, we discovered significant decreases in bounce rates, and increases in time spent on the site and pageviews.

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