Bluebell Therapy Center

Website: Bluebell Therapy Center

Project Objectives

Create a safe and warm visual environment

Showcase the vast experience of Bluebell Therapy Center’s practitioners

Leverage SEO to attract nearby clients

The Process and Approach

Bluebell Therapy Center came to us as new business, seeking their first visual identity and website to attract new clients. We used our one week to website process, applying a step-by-step, strategic approach.

Brand and Website Strategy

Core to our process is understanding the positioning of a brand and what makes them unique. We established core customers, brand pillars, and built personas to identify the user journeys and needs of website visitors.

Visual Identity

It was vital to us that the visual identity of Bluebell Therapy Center would act as the proper first impression to the fuller client experience. Seeking out help for mental health and therapy can be a highly sensitive and personal experience, and we wanted potential new clients to be greeted with a mark and brand that felt both welcoming and reassuring.

The name of the business took inspiration from the Virginia Bluebells our client grew up with, and we hoped to honor the delicacy and beauty of those flowers while creating something that felt intriguing and unique to this business.

Website Design and Development

Bringing it together we married our visual identity to the website strategy and built a website that immediately welcomed visitors to establish trust and make them feel like they’ve come to the right place. We targeted copy and content to these core visitors and built an intuitive structure that allowed visitors to get as deep as they wanted to the practice’s history and the training of their practitioners. We encouraged visitors get in touch at every turn.

Our design choices were always led by the desire to create clear paths for potential clients to find the information or answers they were looking for, and create a sense of lightness while interacting with the site.

Using SEO best practices, we also ensured locally targeted page snippets and language.